So often Jane and I are asked about ‘how we find inspiration’. It is such a BIG question really as the answer is ‘it’s everywhere’! When you work in this headspace and in a creative environment that pushes you to think outside the square, you need to be resourceful, but also mindful of the organic nature of ideas. Ideas can just pop up anytime, anywhere!
The key I find is to save images, materials, colour inspiration in a folder. Be it a physical collection of found objects or imagery that has left you momentarily breathless.
For our recent Diamond bedding design, when I look back at our inspiration folder, it seems Jane and I had been channelling a soft, fine detailed, lineal design for a little while – without consciously realising it!
Jane is very organic in her approach and gets her hands dirty in the studio, testing, sampling, developing until she creates something that makes her eyes sing. A design that seems simple, is deceptively so! The fine art of striking the right balance – especially when it comes to a bedroom.
While we love colour and fresh fun bedding, we love our 'Diamond' design for its subtle, fresh, classic feel. And a little fringed fun for a pop will help turn your bedroom into a sanctuary. We screen print this design with water-based inks and matched with our GOTS certified organic cotton, it really is the kind of luxury I know I need at the end of the day!